How will we gather the data?
Students in the Marketing Research class at Fort Lewis College first reviewed existing research on the topic and then conducted qualitative interviews with various groups like instructors and patrollers. The open-ended questions used during the interviews were vetted by faculty, industry mentors, and Fort Lewis College's Institutional Review Board.
The students then (under the same guidance) crafted the quantitative survey. The survey was completed by over 4,000 snowsliders and the results are being analyzed.