Messaging

The student-developed messaging ideas are included below from the Spring 2023 semester. We are providing the messaging free of charge for everyone across the industry to use.

80’s theme. Young people in vintage ski suits. Gen X nostalgia.

Retro respect messaging design Retro respect messaging design Retro respect messaging design Retro respect messaging design Retro respect messaging ideaRetro respect messaging design

Spark conversations about safety. Subtle messaging. Aesthetically pleasing. Gen Z focused.

Ski good or eat wood sticker designRespect & Shred sticker designBe aware or say a prayer sticker designDon't be a sticker design

Learn the code by making decisions. Feels like a puzzle and builds involvement. Integrates latest AI technology. Focused on millennial snowsliders.

Step-by-step instructions and suggestions for planning an adventure-based, on-mountain safety event. Focused on millennial snowsliders.

Slide With Respect Guidebook by Matti Guillette

An impactful story about a collision victim.
A community around ski collisions. Focused on baby boomers/silent generation snowsliders.

Annie Savath: Path to recovery infographic
Screenshot of the Unheard: Ski Area Collisions Facebook groupUnheard: Ski Area Collisions Facebook group

Have the ski safety talk. Encourage safety conversation. How-to video coming soon. Focused on baby boomers/silent generation snowsliders.

The Birds The Bees & The Skis signage