Messaging
The student-developed messaging ideas are included below from the Spring 2023 semester. We are providing the messaging free of charge for everyone across the industry to use. On request, we can also provide social post mockups, full-size images, brand-specific customizations, and recommendations for how the messaging would be most effectively used.
Retro Respect
80’s theme. Young people in vintage ski suits. Gen X nostalgia.
Sticker Pack
Spark conversations about safety. Subtle messaging. Aesthetically pleasing. Gen Z focused.
Interactive Video with AI
Learn the code by making decisions. Feels like a puzzle and builds involvement. Integrates latest AI technology. Focused on millennial snowsliders.
Guidebook
Step-by-step instructions and suggestions for planning an adventure-based, on-mountain safety event. Focused on millennial snowsliders.
FB Community, Interview Video and Infographic
An impactful story about a collision victim.
A community around ski collisions. Focused on baby boomers/silent generation snowsliders.
Unheard: Ski Area Collisions Facebook groupSignage & Video (Coming Soon)
Have the ski safety talk. Encourage safety conversation. How-to video coming soon. Focused on baby boomers/silent generation snowsliders.
