Longtime Durango local Sven Brunso has worn many hats in the ski industry over the last three decades. From an athlete that SKI Magazine cites as “The most photographed skier in history” to the Vice President of Sales & Marketing at Purgatory to his current post as Director of Marketing for LEKI. Sven has also served as a marketing consultant, athlete, and product tester for brands such as Osprey, Oakley, Fischer, and Elevenate. Brunso is passionate about the winter sports industry and has witnessed first-hand the evolution and transformation of skiing and snowboarding since the late 80s. He hopes to share real-world insight with students to highlight a unique, ever-changing, and highly specialized segment of the outdoor industry.